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1. () . (Sean Gardiner) Winner and Loser: Names Don't Decide Destiny (Newsday 22 2002 ).

2. . .

3. . . .

4. . . , ', (Lloyd Johnston, Patrick O'Mailey, Jerald Bachman and John Schulenberg) Cigarette Brand Preferences Among Adolescents (Monitoring the Future Occasional Paper 45, , 1999).

5. Ŕ ( ). . . . (Roland G. Fryer Jr. And Cteven D. Levitt) The Cause and Consequences of Distinctively Black Names (Quarterly Journal of Economics 119, 3, 2004, . 767805).

6. Ք Ȕ. (Marianne Bertrand and Sendhil Mullainathan) Are Emily and Greg More Employable than Lakisha and Jamal? A Field Experiment Evidence on Labor Market Discrimination ( , 2003).

7. -. . (r hrampour) A Boy Named Yo, Etc.: Name Changes, Both Practical and Fanciful, Are on the Rise (New York Times 25 2003 ).

8. - . . . (Robert F. Worth) Livery Driver Is Wounded in a Shooting (New York Times 9 2004 ).

9. , . . (Alan Kannof), .

10. . . . (Stephanie Kang) Naming the Baby: Parents Brand Their Tot with What's Hot (Wall Street Journal 26 2003 ).

11. (). , , , , . , , , . , 2004 . , , . , . (Barbara Ehrenreich) The New Cosby Kids (New York Times 8 2004 ). . (Debra Diekerson) America's Cranddad gets Ornery (Slate 13 2004 ). , -. (. (Tim Rutten) Riordan Strung by 'Gotcha' News (Los Angeles Times 10 2004 ).) , , - , . , . , , : , . , . , , , . ? , . , , , . , . , , .

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15. , . . (Stanley Lieberson) A Matter of Taste: How Names, Fashions and Culture Change (New Haven, Conn.: Yale University Press, 2000). ( ) . , A Matter of Taste , , 1960 , . , , , , , , , , , , , . , , . , . , , Where Have All the Lisas Gone? (The New York Times Magazine 6 2003 ). The Sweetest Sound, (Alan Berliner), .

16. ( ). (Cleveland Kent Evans), -, . : academic.bellevue.edu/~CKEvans/cevans.html. . Unusual & Most Popular Baby Names (Lincolnwood, Ill.: Publications International/Signet, 1994) The Ultimate Baby Name Book (Lincolnwood, III.: Publications International/Plume, 1997).



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