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1. (^) . . (Uri Gneezy and Aldo Rustichini) A Fine Is A Price (Journal of Legal Studies 29, 1, 2000, . 117); (Uri Gneezy) The W Effect of Incentives ( ).

2. . . (Manuel Eisner): Secular Trends of Violence, Evidence and Theoretical Interpretations (Crime and Justice: A Review of Reseach 3, 2003) Violence and the Rise of Modern Society (Criminology in Cambridge, 2003, . 37).

3. , . . Autobiography of Thomas Jefferson ( 1829 , New York: Putnam's Sons, 1914, . 156).

4. . . . (Richard . Titmuss) The Gift of Blood (Transaction 8, 1971), The Philosophy of Welfare: Selected Writings by R. M. Titmuss (London: Allen and Unwin, 1987) . - . (. Abel-Smith and . Titmuss). . (William E. Upton) Altruism, Attribution and Intrinsic Motivation in the Recruitment of Blood Donors ( , 1973).

5. , . . (Jeffry Liebman) Who Are the Ineligible E1TC Recipients? (National Tax Journal 53, 2000, . 11651186). (John Szilagyi) Where Some of Those Dependent Went (1990 Research Conference Report: How Do We Affect Taxpayer Behanior?, , 1991, . 162163).

6. . . (Brian A. Jacob and Steven D. Levitt). : Rotten Apples: An Investigation of the Prevalence and Predictors of Teacher Cheating (Quarterly Journal of Economics 118, 3, 2003, 843877), : Catching Cheating Teachers: The Results of an Unusual Experiment in Implementing Theory (Brookings-Wharton Papers on Urban Affairs, 2003, 185209).

6.1. . .

6.2. . . . (G. H. Gay) Standartized Tests: Irregularities in Administering of Tests Affect Test Results (Journal of Instructional Psychology 17, 2, 1990, 93103).

6.3. , , , . . ' (Amy D'Orio) The Outside Comes In (District Administration: The Magazine for K12 Education Leaders, 2002) (Ray Quintanilla) Chicago Tribune.

7. . , 1500 .

8. . . (Mark Duggan and Steven D. Levitt) Winning Isn't Everything: Corruption in Sumo Wrestling (American Economic Review 92, 5, 2002, . 15941605).

8.1. , - : (Mina Hall), The Big Book of Sumo (Berkeley, California: Stonebridge Press, 1997); (Keisuke Itai), Nakabon (Tokyo: Shogakkan Press, 2000) (Onaruto), Yaocho (Tokyo: Line Books, 2000).

8.2. , . . By (Sheryl Wu Dunn) Sumo Wrestlers (They're BIG) Facing a Hard Fall (New York Times 28 1996 ) (Antony Spaeth) (Irene M. Kunii and Hiroki Tashiro) Sumo Quake: Japan's Revered Sport Is Marred by Charges of Tax Evasion, Match Fixing, Ties to Organized Crime and Two Mysterious Deaths (Time, International Edition 30 1996 ).

9. . , , , , . ( .) , . , , : What the Bagel Man Saw (The New York Times Magazine 6 2004 ). , .

9.1. ( Richard H. Thaler) Mental Accounting and Consumer Choice (Marketing Science 4, 1985, . 119214). The Winner's Curse: Paradoxes and Anomalies of Economic Life (New York: Free Press, 1992).



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